Consumer behavior and marketing strategy : J. Paul/Peter, Jerry C. Olson.
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Olson, Jerry C. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw - Hill,
2002.
|
| Edition: | 6th ed. |
| Series: |
McGraw - Hill/Irwin series in marketing
|
| Subjects: |