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| LEADER |
00670pamja2200205 4500 |
| 001 |
0000062871_0033 |
| 005 |
20170419090000.0 |
| 020 |
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|a 0071121110(alk. paper)
|
| 090 |
0 |
0 |
|a HF5415.3
|b P468 2001
|
| 100 |
0 |
|
|a Peter, J. Paul
|
| 245 |
0 |
0 |
|a Consumer behavior and marketing strategy :
|b J. Paul/Peter, Jerry C. Olson.
|
| 250 |
|
|
|a 6th ed.
|
| 260 |
|
|
|a Boston:
|b McGraw - Hill,
|c 2002.
|
| 300 |
|
|
|a xxvi, 582.[24]p. of plates:
|b ill. (some col.);
|c 27 cm.
|
| 490 |
|
0 |
|a McGraw - Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Consumer behavior
|
| 700 |
0 |
|
|a Olson, Jerry C.
|
| 999 |
|
|
|a 0000098929
|
