Consumer behavior and marketing strategy : J. Paul/Peter, Jerry C. Olson.
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Olson, Jerry C. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw - Hill,
2002.
|
| Edition: | 6th ed. |
| Series: |
McGraw - Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxvi, 582.[24]p. of plates: ill. (some col.); 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071121110(alk. paper) |