Marketing management
| Main Author: | Kotler, Philip |
|---|---|
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2003.
|
| Edition: | 11th ed. |
| Subjects: |
| Physical Description: |
iv,(various paging): col.ill.; 27cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and indexes |
| ISBN: |
0130497150(pbk) |