Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2001.
|
| Edition: | 9th ed. |
| Subjects: |
| LEADER | 00578pampa2200193 4500 | ||
|---|---|---|---|
| 001 | 0000062823_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 0130263125(hard cover) | ||
| 090 | 0 | 0 | |a HF5415 |b K636 2001 |
| 100 | 0 | |a Kotler, Philip | |
| 245 | 0 | 0 | |a Principles of marketing |c Philip Kotler, Gary Arnstrong. |
| 250 | |a 9th ed. | ||
| 260 | |a Upper Saddle River, N.J.: |b Prentice Hall, |c 2001. | ||
| 300 | |a xxxi, 785p.: |b ill.; |c 28cm.+. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Armstrong, Gary | |
| 999 | |a 0000098953 | ||
| 999 | |a 0000108873 | ||