Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2001.
|
| Edition: | 9th ed. |
| Subjects: |
| Physical Description: |
xxxi, 785p.: ill.; 28cm.+. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0130263125(hard cover) |