Marketing : an introduction
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2002.
|
| Edition: | 6th ed. |
| Subjects: |
| Bibliography: |
Includes bibliographical reference and index |
|---|---|
| ISBN: |
0130351334(pbk) |