Kotler, P., & Armstrong, G. (2002). Marketing: An introduction (6th ed.). Upper Saddle River, N.J.: Prentice Hall.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Marketing: An Introduction. 6th ed. Upper Saddle River, N.J.: Prentice Hall, 2002.
MLA CitationKotler, Philip, and Gary Armstrong. Marketing: An Introduction. 6th ed. Upper Saddle River, N.J.: Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.