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|a 0070005699(pbk)
|
| 090 |
0 |
0 |
|a HF5415.13
|b M36369 1999
|
| 100 |
0 |
|
|a Perrault, William D.
|
| 245 |
0 |
0 |
|a Basic marketing :
|b a global marketing approach
|c William D. Perrault, Jr., E.Jerome McCarthy.
|
| 250 |
|
|
|a 13th ed.
|
| 260 |
|
|
|a Boston:
|b Irwin/McGraw-Hill,
|c 1999.
|
| 300 |
|
|
|a U, 791p.:
|b ill.;
|c 29cm.
|
| 490 |
|
0 |
|a The Irwin/McGraw-Hill series in marketing
|
| 500 |
|
|
|a Includes (extra)1 cd-rom entitle "e-commerce companion"
|
| 504 |
|
|
|a Includes bibliographical referencess (p. 743 - 786) and index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
0 |
|
|a McCarthy, E. Jerome
|
| 999 |
|
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|a 0000098767
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| 999 |
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|a 0000098768
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| 999 |
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