Basic marketing : a global marketing approach
| Main Author: | Perrault, William D. |
|---|---|
| Other Authors: | McCarthy, E. Jerome |
| Published: |
Boston:
Irwin/McGraw-Hill,
1999.
|
| Edition: | 13th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing
|
| Subjects: |
| Item Description: |
Includes (extra)1 cd-rom entitle "e-commerce companion" |
|---|---|
| Physical Description: |
U, 791p.: ill.; 29cm. |
| Bibliography: |
Includes bibliographical referencess (p. 743 - 786) and index |
| ISBN: |
0070005699(pbk) |