Marketing : creating value for customers
| Main Author: | Churchill, Gilbert A |
|---|---|
| Other Authors: | Peter, J.Paul |
| Format: | Open Shelf |
| Published: |
Boston:
Irwin McGraw-Hill,
1998.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00569pamja2200193 4500 | ||
|---|---|---|---|
| 001 | 0000062669_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 0071152253(pbk) | ||
| 090 | 0 | 0 | |a HF5415 |b C5275 1998 |
| 100 | 0 | |a Churchill, Gilbert A | |
| 245 | 0 | 0 | |a Marketing : |b creating value for customers |c Gilbert A. Chuchill, Jr. and J. Paul Peter. |
| 250 | |a 2nd ed. | ||
| 260 | |a Boston: |b Irwin McGraw-Hill, |c 1998. | ||
| 300 | |a xxiii, 630p.: |b ill.; |c 28cm. | ||
| 500 | |a Includes index | ||
| 500 | |a Includes glossary | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Peter, J.Paul | |
| 999 | |a 0000098533 | ||