Marketing : creating value for customers
| Main Author: | Churchill, Gilbert A |
|---|---|
| Other Authors: | Peter, J.Paul |
| Format: | Open Shelf |
| Published: |
Boston:
Irwin McGraw-Hill,
1998.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: |
Includes index Includes glossary |
|---|---|
| Physical Description: |
xxiii, 630p.: ill.; 28cm. |
| ISBN: |
0071152253(pbk) |