Marketing Management : an asian persperctive
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan |
| Format: | Open Shelf |
| Published: |
Singapore:
Prentice Hall,
1996.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xvi, 904p.: ill.; 23cm. |
| ISBN: |
0130109800(pbk) |