Kotler, P., Swee Hoon Ang, Siew Meng Leong, & Chin Tiong Tan. (1996). Marketing Management: An asian persperctive (2nd ed.). Singapore: Prentice Hall.
Chicago Style CitationKotler, Philip, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan. Marketing Management: An Asian Persperctive. 2nd ed. Singapore: Prentice Hall, 1996.
MLA CitationKotler, Philip, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan. Marketing Management: An Asian Persperctive. 2nd ed. Singapore: Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.