Principles of marketing

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Published: New Jersey: Prentice Hall, 2001.
Edition: 9th ed.
Subjects:
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245 0 0 |a Principles of marketing   |c Philip Kotler and Gary Armstrong. 
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300 |a xv,( 838p.):   |b ill.;   |c 28cm. 
500 |a Includes glossary 
500 |a Includes index 
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