Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
New Jersey:
Prentice Hall,
2001.
|
| Edition: | 9th ed. |
| Subjects: |
| Item Description: |
Includes glossary Includes index |
|---|---|
| Physical Description: |
xv,( 838p.): ill.; 28cm. |
| ISBN: |
0130283290(pbk) |