Marketing management and strategy
| Main Author: | Doyle, Peter |
|---|---|
| Format: | Open Shelf |
| Published: |
London:
Prentice-Hall,
19998.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00497pamja2200193 4500 | ||
|---|---|---|---|
| 001 | 0000062525_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 0132622394(pbk) | ||
| 040 | |a LC | ||
| 090 | 0 | 0 | |a HF5415 |b D753 1998 |
| 100 | 0 | |a Doyle, Peter | |
| 245 | 0 | 0 | |a Marketing management and strategy |c Peter Doyle. |
| 250 | |a 2nd ed. | ||
| 260 | |a London: |b Prentice-Hall, |c 19998. | ||
| 300 | |a xvii, 465p.: |b ill.; |c 23cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing | |
| 999 | |a 0000098241 | ||
| 999 | |a 0000098242 | ||