Marketing management and strategy
| Main Author: | Doyle, Peter |
|---|---|
| Format: | Open Shelf |
| Published: |
London:
Prentice-Hall,
19998.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xvii, 465p.: ill.; 23cm. |
| ISBN: |
0132622394(pbk) |