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|a 0071151613
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050 |
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|a HF5415.135
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090 |
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|a HF5415.135
|b C73
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100 |
0 |
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|a Cravens, David W.
|
245 |
0 |
0 |
|a Strategic marketing
|c David W. Cravens and Nigel F. Fiercy.
|
250 |
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|a 7th ed..
|
260 |
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|a Boston:
|b McGraw-Hill,
|c 2003.
|
300 |
|
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|a 843 p.:
|b ill.;
|c 25.2 cm..
|
600 |
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|a Piercy, Nigel F.
|
650 |
|
0 |
|a Marketing
|x decision making
|
650 |
|
0 |
|a Marketing
|x Management
|
999 |
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|a 0000095857
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999 |
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|a 0000095858
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999 |
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|a 0000095859
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|a 0000095860
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999 |
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|a 0000095861
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