Strategic marketing

Main Author: Cravens, David W.
Format: Open Shelf
Published: Boston: McGraw-Hill, 2003.
Edition: 7th ed..
Subjects:
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245 0 0 |a Strategic marketing   |c David W. Cravens and Nigel F. Fiercy. 
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650 0 |a Marketing   |x decision making  
650 0 |a Marketing   |x Management  
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