Strategic marketing
| Main Author: | Cravens, David W. |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill,
2003.
|
| Edition: | 7th ed.. |
| Subjects: |
| Physical Description: |
843 p.: ill.; 25.2 cm.. |
|---|---|
| ISBN: |
0071151613 |