APA Citation

Cravens, D. W. (2003). Strategic marketing (7th ed.). Boston: McGraw-Hill.

Chicago Style Citation

Cravens, David W. Strategic Marketing. 7th ed. Boston: McGraw-Hill, 2003.

MLA Citation

Cravens, David W. Strategic Marketing. 7th ed. Boston: McGraw-Hill, 2003.

Warning: These citations may not always be 100% accurate.