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|a Peter, J. Paul
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|a Marketing Management :
|b Knowledge and Skills.
|c J. Paul Peter & James H. Donnelly, Jr..
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|a 7th ed..
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| 260 |
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|a Boston, NY.:
|b McGraw-Hill,,
|c 2004.
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| 300 |
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|a xix, 876 p.:
|b ill.;
|c 25cm..
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|a Donnelly, James H.,Jr.
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|a Marketing Management
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