Marketing Management : Knowledge and Skills.
| Main Author: | Peter, J. Paul |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston, NY.:
McGraw-Hill,,
2004.
|
| Edition: | 7th ed.. |
| Subjects: |
| Physical Description: |
xix, 876 p.: ill.; 25cm.. |
|---|---|
| ISBN: |
0072552174 |