Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Format: | Open Shelf |
| Published: |
Harlow, England:
Pearson Education,
2005.
|
| Edition: | 4th European ed.. |
| Subjects: |
| Physical Description: |
954 p.: ill.; 27.5 cm.. |
|---|---|
| ISBN: |
0273684566 |