A preface to marketing management
| Main Author: | Peter, J. Paul |
|---|---|
| Published: |
Americas, New York:
McGraw-Hill Irwin,
2013.
|
| Edition: | 13th ed.. |
| Subjects: |
| LEADER | 00542pampa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000060468_0026 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 9780078028847 | ||
| 050 | |a HF5415.13 | ||
| 090 | 0 | 0 | |a HF5415.13 |b P48 |
| 100 | 0 | |a Peter, J. Paul | |
| 245 | 0 | 0 | |a A preface to marketing management |c J. Paul Peter & James H. Donnelly, Jr.. |
| 250 | |a 13th ed.. | ||
| 260 | |a Americas, New York: |b McGraw-Hill Irwin, |c 2013. | ||
| 300 | |a 268 p.: |b ill.; |c 25 cm.. | ||
| 600 | |a Donnelly, Jr. J. Paul Peter | ||
| 650 | 0 | |a Marketing |x management | |
| 999 | |a 0000096032 | ||