A preface to marketing management
| Main Author: | Peter, J. Paul |
|---|---|
| Published: |
Americas, New York:
McGraw-Hill Irwin,
2013.
|
| Edition: | 13th ed.. |
| Subjects: |
| Physical Description: |
268 p.: ill.; 25 cm.. |
|---|---|
| ISBN: |
9780078028847 |