Peter, J. P. (2013). A preface to marketing management (13th ed.). Americas, New York: McGraw-Hill Irwin.
Chicago Style CitationPeter, J. Paul. A Preface to Marketing Management. 13th ed. Americas, New York: McGraw-Hill Irwin, 2013.
MLA CitationPeter, J. Paul. A Preface to Marketing Management. 13th ed. Americas, New York: McGraw-Hill Irwin, 2013.
Warning: These citations may not always be 100% accurate.