APA Citation

Zikmund, W. (2007). Essentials of marketing research (4th ed.). Australia.: South-Western Cengage Learning,.

Chicago Style Citation

Zikmund, William. Essentials of Marketing Research. 4th ed. Australia.: South-Western Cengage Learning,, 2007.

MLA Citation

Zikmund, William. Essentials of Marketing Research. 4th ed. Australia.: South-Western Cengage Learning,, 2007.

Warning: These citations may not always be 100% accurate.