Introduction to marketing communication : an integrated approach
| Main Author: | Burnett, John, 1944- . |
|---|---|
| Other Authors: | Moriarty, Sandra E. |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
1998..
|
| Subjects: |
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| 005 | 20170417090000.0 | ||
| 020 | |a 0132690853 | ||
| 090 | 0 | 0 | |a HF5415.123 |
| 100 | 0 | |a Burnett, John, |d 1944- . | |
| 245 | |a Introduction to marketing communication : |b an integrated approach |c John Burnett, Sandra Moriarty.. | ||
| 260 | |a Upper Saddle River, N.J.: |b Prentice Hall, |c 1998.. | ||
| 300 | |a 659p.: |b ill.(some col.); |c 27cm.. | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Advertising campaigns. | |
| 700 | 0 | |a Moriarty, Sandra E. | |
| 999 | |a 0000091497 | ||
| 999 | |a 0000091498 | ||