Introduction to marketing communication : an integrated approach
| Main Author: | Burnett, John, 1944- . |
|---|---|
| Other Authors: | Moriarty, Sandra E. |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
1998..
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| Subjects: |
| Physical Description: |
659p.: ill.(some col.); 27cm.. |
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| ISBN: |
0132690853 |