Burnett, J., & Moriarty, S. E. (1998). Introduction to marketing communication: An integrated approach. Upper Saddle River, N.J.: Prentice Hall.
Chicago Style CitationBurnett, John, and Sandra E. Moriarty. Introduction to Marketing Communication: An Integrated Approach. Upper Saddle River, N.J.: Prentice Hall, 1998.
MLA CitationBurnett, John, and Sandra E. Moriarty. Introduction to Marketing Communication: An Integrated Approach. Upper Saddle River, N.J.: Prentice Hall, 1998.
Warning: These citations may not always be 100% accurate.