Introduction to marketing communication : an integrated approach

Main Author: Burnett, John, 1944- .
Other Authors: Moriarty, Sandra E.
Format: Open Shelf
Published: Upper Saddle River, N.J.: Prentice Hall, 1998..
Subjects:

IKM KUALA LUMPUR

Call Number: HF5415 123 87 1997
Accession Item Category SMD Status Due Date Notes
0000091497 OPEN SHELF BOOK AVAILABLE
0000091498 OPEN SHELF BOOK AVAILABLE