Marketing management
| Main Author: | Lancaster, Geoffrey, 1938- |
|---|---|
| Other Authors: | Massingham, Lester. |
| Format: | Open Shelf |
| Published: |
Maidenhead, Berkshire:
McGraw-Hill Book Co. Europe,
1993..
|
| Subjects: |
| LEADER | 00499pamja2200157 4500 | ||
|---|---|---|---|
| 001 | 0000058379_0020 | ||
| 005 | 20170417090000.0 | ||
| 020 | |a 0077074203 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .L337 1993 |
| 100 | 0 | |a Lancaster, Geoffrey, |d 1938- | |
| 245 | |a Marketing management |c Geoff Lancaster, Lester Massingham. | ||
| 260 | |a Maidenhead, Berkshire: |b McGraw-Hill Book Co. Europe, |c 1993.. | ||
| 300 | |a 383 p.: |b ill.; |c 25 cm.. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 0 | |a Massingham, Lester. | |
| 999 | |a 0000091452 | ||