Marketing management
| Main Author: | Lancaster, Geoffrey, 1938- |
|---|---|
| Other Authors: | Massingham, Lester. |
| Format: | Open Shelf |
| Published: |
Maidenhead, Berkshire:
McGraw-Hill Book Co. Europe,
1993..
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| Subjects: |
| Physical Description: |
383 p.: ill.; 25 cm.. |
|---|---|
| ISBN: |
0077074203 |