APA Citation

Lancaster, G., & Massingham, L. (1993). Marketing management. Maidenhead, Berkshire: McGraw-Hill Book Co. Europe.

Chicago Style Citation

Lancaster, Geoffrey, and Lester Massingham. Marketing Management. Maidenhead, Berkshire: McGraw-Hill Book Co. Europe, 1993.

MLA Citation

Lancaster, Geoffrey, and Lester Massingham. Marketing Management. Maidenhead, Berkshire: McGraw-Hill Book Co. Europe, 1993.

Warning: These citations may not always be 100% accurate.