Marketing strategy : a strategic decision-making approach

Main Author: Mullins, John W.
Other Authors: Orville, Walker C.., Boyd, Harper W., Claude-Jean, Larr'ech'e
Format: Open Shelf
Published: Boston: McGraw-Hill Irwin, 2006..
Edition: 5th ed..
Subjects:
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245 |a Marketing strategy :   |b a strategic decision-making approach   |c John W. Mullins., Orville C. Walker, Jr., Harper W. B. 
250 |a 5th ed.. 
260 |a Boston:   |b McGraw-Hill Irwin,   |c 2006.. 
300 |a 520 p.:   |b ill. (chiefly col.);   |c 25cm.. 
650 0 |a Marketing   |x Management.  
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700 0 |a Claude-Jean, Larr'ech'e  
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