Marketing strategy : a strategic decision-making approach
| Main Author: | Mullins, John W. |
|---|---|
| Other Authors: | Orville, Walker C.., Boyd, Harper W., Claude-Jean, Larr'ech'e |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill Irwin,
2006..
|
| Edition: | 5th ed.. |
| Subjects: |
| Physical Description: |
520 p.: ill. (chiefly col.); 25cm.. |
|---|---|
| ISBN: |
0071251820 |