Mullins, J. W., Orville, W. C., Boyd, H. W., & Claude-Jean, L. (2006). Marketing strategy: A strategic decision-making approach (5th ed.). Boston: McGraw-Hill Irwin.
Chicago Style CitationMullins, John W., Walker C. Orville, Harper W. Boyd, and Larr'ech'e Claude-Jean. Marketing Strategy: A Strategic Decision-making Approach. 5th ed. Boston: McGraw-Hill Irwin, 2006.
MLA CitationMullins, John W., Walker C. Orville, Harper W. Boyd, and Larr'ech'e Claude-Jean. Marketing Strategy: A Strategic Decision-making Approach. 5th ed. Boston: McGraw-Hill Irwin, 2006.
Warning: These citations may not always be 100% accurate.