(2009). Marketing management: An asian perspective (8th ed.). Singapore ; London: Prentice Hall.
Chicago Style CitationMarketing Management: An Asian Perspective. 8th ed. Singapore ; London: Prentice Hall, 2009.
MLA CitationMarketing Management: An Asian Perspective. 8th ed. Singapore ; London: Prentice Hall, 2009.
Warning: These citations may not always be 100% accurate.