Marketing : an introduction
| Main Author: | Armstrong, Gary. |
|---|---|
| Other Authors: | Kotler, Philip. |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, NJ:
Pearson/Prentice Hall,
20045.
|
| Edition: | 7th ed.. |
| Subjects: |
| Item Description: |
Kotler's name appears first on the earlier ed. |
|---|---|
| Physical Description: |
xxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 p.: col. ill.; 28 cm.. |
| Bibliography: |
Includes bibliographical references and indexes. |
| ISBN: |
0131273124 |