APA Citation

Armstrong, G., & Kotler, P. (2004). Marketing: An introduction (7th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Chicago Style Citation

Armstrong, Gary., and Philip Kotler. Marketing: An Introduction. 7th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2004.

MLA Citation

Armstrong, Gary., and Philip Kotler. Marketing: An Introduction. 7th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.