Marketing strategy: A decision-focused approach.
| Main Author: | Orville C. Walker |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw-Hill Irwin,
2014.
|
| Subjects: |
| LEADER | 00477pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000057210_0031 | ||
| 005 | 20170411090000.0 | ||
| 008 | 160601 | ||
| 020 | |a 9780078028946 | ||
| 041 | 0 | |a eng | |
| 090 | 0 | 0 | |a HF5415 13 W354 2014 |
| 100 | 0 | |a Orville C. Walker | |
| 245 | 0 | 0 | |a Marketing strategy: A decision-focused approach. |
| 260 | |a New York: |b McGraw-Hill Irwin, |c 2014. | ||
| 300 | |a xvi, 368pages : illustrations(col): |b Includes index; |c 25cm.. | ||
| 650 | 0 | |a Commerce | |
| 650 | 0 | |a Marketing | |