Marketing strategy: A decision-focused approach.
| Main Author: | Orville C. Walker |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw-Hill Irwin,
2014.
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| Subjects: |
| Physical Description: |
xvi, 368pages : illustrations(col): Includes index; 25cm.. |
|---|---|
| ISBN: |
9780078028946 |