Essentials of marketing: A Marketing Strategy Planning Approach.
| Main Author: | William D. Perreault |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw-Hill Irwin,
2010.
|
| Subjects: |
| LEADER | 00493pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000057142_0031 | ||
| 005 | 20170411090000.0 | ||
| 008 | 150518 | ||
| 020 | |a 9780073404813 | ||
| 041 | 0 | |a eng | |
| 090 | 0 | 0 | |a HF5415 P473 2010 |
| 100 | 0 | |a William D. Perreault | |
| 245 | 0 | 0 | |a Essentials of marketing: A Marketing Strategy Planning Approach. |
| 260 | |a New York: |b McGraw-Hill Irwin, |c 2010. | ||
| 300 | |a xxxix, 691pages.: |b illustration.; (col): |b Includes glossary and indexes. | ||
| 650 | 0 | |a Commerce | |