Essentials of marketing: A Marketing Strategy Planning Approach.
| Main Author: | William D. Perreault |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw-Hill Irwin,
2010.
|
| Subjects: |
| Physical Description: |
xxxix, 691pages.: illustration.; (col): Includes glossary and indexes. |
|---|---|
| ISBN: |
9780073404813 |