APA Citation

William D. Perreault. (2010). Essentials of marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Irwin.

Chicago Style Citation

William D. Perreault. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Irwin, 2010.

MLA Citation

William D. Perreault. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Irwin, 2010.

Warning: These citations may not always be 100% accurate.