Marketing: The core.
| Main Author: | Roger A. Kerin |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
2009.
|
| Subjects: |
| LEADER | 00430pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000057008_0031 | ||
| 005 | 20170411090000.0 | ||
| 008 | 150518 | ||
| 020 | |a 9780073381060 | ||
| 041 | 0 | |a eng | |
| 090 | 0 | 0 | |a HF5415 K473 2009 |
| 100 | 0 | |a Roger A. Kerin | |
| 245 | 0 | 0 | |a Marketing: The core. |
| 260 | |a New York: |b McGraw-Hill, |c 2009. | ||
| 300 | |a xli, 493p.: |b ill.; (col): |b Includes glosary and indexes; |c 28cm.. | ||
| 650 | 0 | |a Commerce | |