Marketing: The core.
| Main Author: | Roger A. Kerin |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
2009.
|
| Subjects: |
| Physical Description: |
xli, 493p.: ill.; (col): Includes glosary and indexes; 28cm.. |
|---|---|
| ISBN: |
9780073381060 |