APA Citation

Roger A. Kerin. (2009). Marketing: The core. New York: McGraw-Hill.

Chicago Style Citation

Roger A. Kerin. Marketing: The Core. New York: McGraw-Hill, 2009.

MLA Citation

Roger A. Kerin. Marketing: The Core. New York: McGraw-Hill, 2009.

Warning: These citations may not always be 100% accurate.