Marketing.
| Main Author: | William O. Bearden, |
|---|---|
| Format: | Media Collection |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2007.
|
| Subjects: |
| Physical Description: |
xxxvi, 516p.; ill.; (some col.): includes indexes; 28cm. + 1 cd. |
|---|---|
| ISBN: |
9780071108119 |